Equipment vendors today face challenges never before encountered.
Business owners they call on are very hesitant to purchase new
equipment when they are laying off employees. Being able to cost
justify the purchase is more important than ever. Having convinced
the customer to purchase they now are often frustrated by their
customer not being able to secure financing.
Smart vendors are realizing the need to partner with equipment
finance companies who are willing to partner with them to
pre-qualify businesses before their sales rep ever pick up the
phone or get in their car .
Vendors who solve problems for businesses capable of securing
financing will be the ones who will survive the greatest economic
challenge since the Great Depression.
http://www.youtube.com/watch?v=lY1dJV3Tm6U
